photo de profil d'un membre

MARIA PAULA

marierodk@gmail.com - 06 62 11 34 74

Résumé

Having studied Fine Arts I am interested on everything that is Visual about branding and marketing. Communication strategies be it printed or digital, visual merchandising and everything about design will catch my eye. My master thesis was done on the influence of Hollywood on luxury advertisement. My last work experience was done as an HQ Visual Merchandiser where I participated on the design and creation of the guidelines for Givenchy.

Expériences professionnelles

Visual merchandiser

CHANTELLE , Cachan - CDI

De Avril 2018 à Aujourd'hui

Visual merchandiser france & benelux

Tod's Group , Paris - CDD

De Janvier 2018 à Mars 2018

- Spread and guarantee the Tod's and Hogan Visual policies in the stores of France and Benelux
- Ensure the following of Merchandising Guidelines in stores (display & windows)
- Promote and transmit the visual identity policy of the company
- Collaborate with the Retail and Wholesale team to do the flagship stores and corner's visual merchandising
- Organize the merchandising and display in the France and Benelux network (windows, display)
- Ensure the respect of deadlines
- Train the store teams on the positioning of the goods in the stores according to the visual identity of the brand

Visual merchandising assistant

GIVENCHY , Paris

De Mars 2017 à Août 2017

- VM Guidelines creation and edition under supervision of the HQ team
- Centralisation of World Wide VM Reports
- Contact with suppliers
- Help in coordination of logistic for special VM projects and set-ups
- Implementation of the special VM displays in Paris network
- Help in the integration of the collections in the data base of the brand
- Creation of zoning plans for new openings and pop-up stores
- Help on the concept design of special projects and pop-ups
- Graphic edition of VM contents and documents

Visual merchandising assistant

GIVENCHY , Paris - Autre

De Mars 2016 à Septembre 2016

- VM Guidelines creation and edition under supervision of the HQ team
- Centralisation of World Wide VM Reports
- Contact with suppliers
- Help in coordination of logistic for special VM projects and set-ups
- Implementation of the special VM displays in Paris network
- Help in the integration of the collections in the data base of the brand
- Creation of zoning plans for new openings and pop-up stores
- Help on the concept design of special projects and pop-ups
- Graphic edition of VM contents and documents

Student project participant

Lorraine Terre de Luxe , Liffol-le-grand

De Septembre 2015 à Mars 2016

Goal: identify the needs to promote correctly the group of Luxury manufacturers and artisans as well as each brand member without affecting the other ones
Missions:
- Market study & competitive intelligence
- Digital communication performance analysis
- Diagnostic of their faults in terms of digital strategy
- Identification of strengths and potential in terms of digital strategy
- Diagnosis of other possible communication means and suggestions of projects, events and partnerships
- Recommendations on future strategy

Pr and events manager

Taller 201 , Bogotá

De Décembre 2012 à Août 2014

Organization of seven different types of events to promote dj's, independent designers and young artists in Colombia. Organization from the scratch including the design of packaging, publicity, visual merchandising, display, organization and communication strategy.
Communication with the representatives of each brand, artist or designer.

Community manager

SF Factory , Paris-1er-arrondissement

De Septembre 2012 à Septembre 2013

Community management of 14 facebook pages with translation of contents from French to Spanish and graphic design of some images for the animation of the website.
70% rate of growth on the community of the main facebook page during my year as a community manager.

Formation complémentaire

Bachelor in Fine Arts

Universidad de los Andes - Drawing and Painting

2008 à 2013

Multidisciplinary approach to the Fine Arts while encouraging the development of new medias such as video, performance, sound and social networking, while learning the basics of painting, sculpture, drawing and pottery. In the last 2 years, and emphasis is chosen, in my case, Drawing and Painting.

Associations

World Wide Luxury

https://www.facebook.com/wwluxury/

Communication Office

Parcours officiels

ICN BUSINESS SCHOOL – Master – 2017 – MScLDM

Langues

Espagnol - Langue maternelle

Français - Courant

Anglais - Courant

Italien - Technique

Compétences

Social Media
Community Management
facebook
graphic design
translation
photoshop
Communication Strategy
Events
visual merchandising
PR
Communication Analysis
Coordination
Concept Design
Adobe Creative Suit
InDesign

Centres d'intérêt

  • Music
  • Art
  • Cinema
  • Luxury
  • Fashion
  • Visual Identity
  • Communication
  • Digital Medias
  • Fitness