photo de profil d'un membre

MARIA PAULA

Résumé

Having studied Fine Arts I am interested on everything that is Visual about branding and marketing. Communication strategies be it printed or digital, visual merchandising and everything about design will catch my eye. My master thesis was done on the influence of Hollywood on luxury advertisement. My current work experience as Visual Merchandiser coordinator for the BALENCIAGA has given me specific knowledge of the market both in France and at a global scale and deeper understanding of the relationship between financial flow and visual identity.

Expériences professionnelles

Ww visual merchandising coordinator

Balenciaga , Paris

De Juin 2021 à Aujourd'hui

- Follow, in collaboration with the Visual Merchandising Headquarters team, the development and implementation of seasonal guidelines and participate in the development of display tools, order management and deliveries
- Coordinate store openings: planning VM plans, ordering VM tools, tracking to execution
- Promoting and coordinating the use of the Yoobic app to ensure clear communication in all in-store regions and centralizing WW VM Reports
- Participate in the coordination of the House's events and coordinate the installation of the Showroom: planning, support staff, shootings, ...
- Help to plan, coordinate and install Pop Up, Pop In and Special VM Events World Wide
- Work in interaction with the Regions, and the Retail, Wholesale, Purchasing and Communication departments to convey a clear message in the stores.
- Work with Store Planning to coordinate openings in terms of logistics and schedules to ensure perfect openings with all the VM Tools in place
- Help to track, build and respect seasonal VM Budget for HQ and Regions
- Support the Global Visual merchandising Director in planning and coordination of all aspects of weekly schedule and travel management
- Organize and manage the professional agenda of the VM department, prioritizing meetings and forwarding planning to optimize and coordinate timelines
- Execute and assist in preparation for meetings including creating and organizing reports for presentations and meetings with CEO

Visual merchandiser

CHANTELLE , Cachan - CDI

De Avril 2018 à Avril 2021

For the new multibrand concept of the group CL:

- Create the seasonal VM guidelines for the internal network including the rotations of windows and in-store display
- Determine the dates of changing and implementation of the collections and adapting the layouts for each installation if needed
- Prepare the merchandising plan of the future collections and collaborate with the product development and marketing teams to ensure the fluidity throughout the process
- Guarantee the perfect application of the Visual Merchandising rules and ensure a regular communication with the stores through pictures and exchanging meetings
- Participate if needed on the physical installation of the products or the modification of the existing merchandising (new openings, new set-up, renewals, special events)
- Form the stores personal on the VM guidelines and rules to promote a clean and consistent image
- Follow up competitors in terms of VM
- Apply visual guidelines and conceive them for the corners in the Department Stores of all France of the brands CL, Passionata, Chantelle and Chantal Thomass

Temporary replacement of the VM Manager for CL for 6 months taking charge of:

- Collection development input related to Visual Merchandising
- Creation of coherent collections with the products developed by the 6 brands making part of the CL concept
- Input in Retail Design and new openings and layouts and architectural discussions
- In charge of the VM In Store Budget and props to display new types of products and development of tools
- Layouts decisions both for new openings and existing stores

Visual merchandiser france & benelux

Tod's Group , Paris - CDD

De Janvier 2018 à Mars 2018

- Spread and guarantee the Tod's and Hogan Visual policies in the stores of France and Benelux
- Ensure the following of Merchandising Guidelines in stores (display & windows)
- Promote and transmit the visual identity policy of the company
- Collaborate with the Retail and Wholesale team to do the flagship stores and corner's visual merchandising
- Organize the merchandising and display in the France and Benelux network (windows, display)
- Ensure the respect of deadlines
- Train the store teams on the positioning of the goods in the stores according to the visual identity of the brand

Visual merchandising assistant

GIVENCHY , Paris

De Mars 2017 à Août 2017

- VM Guidelines creation and edition under supervision of the HQ team
- Centralisation of World Wide VM Reports
- Contact with suppliers
- Help in coordination of logistic for special VM projects and set-ups
- Implementation of the special VM displays in Paris network
- Help in the integration of the collections in the data base of the brand
- Creation of zoning plans for new openings and pop-up stores
- Help on the concept design of special projects and pop-ups
- Graphic edition of VM contents and documents

Visual merchandising assistant

GIVENCHY , Paris - Autre

De Mars 2016 à Septembre 2016

- VM Guidelines creation and edition under supervision of the HQ team
- Centralisation of World Wide VM Reports
- Contact with suppliers
- Help in coordination of logistic for special VM projects and set-ups
- Implementation of the special VM displays in Paris network
- Help in the integration of the collections in the data base of the brand
- Creation of zoning plans for new openings and pop-up stores
- Help on the concept design of special projects and pop-ups
- Graphic edition of VM contents and documents

Student project participant

Lorraine Terre de Luxe , Liffol-le-grand

De Septembre 2015 à Mars 2016

Goal: identify the needs to promote correctly the group of Luxury manufacturers and artisans as well as each brand member without affecting the other ones
Missions:
- Market study & competitive intelligence
- Digital communication performance analysis
- Diagnostic of their faults in terms of digital strategy
- Identification of strengths and potential in terms of digital strategy
- Diagnosis of other possible communication means and suggestions of projects, events and partnerships
- Recommendations on future strategy

Pr and events manager

Taller 201 , Bogotá

De Décembre 2012 à Août 2014

Organization of seven different types of events to promote dj's, independent designers and young artists in Colombia. Organization from the scratch including the design of packaging, publicity, visual merchandising, display, organization and communication strategy.
Communication with the representatives of each brand, artist or designer.

Community manager

SF Factory , Paris-1er-arrondissement

De Septembre 2012 à Septembre 2013

Community management of 14 facebook pages with translation of contents from French to Spanish and graphic design of some images for the animation of the website.
70% rate of growth on the community of the main facebook page during my year as a community manager.

Formation complémentaire

Bachelor in Fine Arts

Universidad de los Andes - Drawing and Painting

2008 à 2013

Multidisciplinary approach to the Fine Arts while encouraging the development of new medias such as video, performance, sound and social networking, while learning the basics of painting, sculpture, drawing and pottery. In the last 2 years, and emphasis is chosen, in my case, Drawing and Painting.

Associations

World Wide Luxury

https://www.facebook.com/wwluxury/

Communication Office

Parcours officiels

ICN BS – MSc – 2017 – Luxury and Design Management

Langues

Espagnol - Langue maternelle

Français - Courant

Anglais - Courant

Italien - Technique

Compétences

Social Media
facebook
graphic design
photoshop
Communication Strategy
Events
visual merchandising
PR
Communication Analysis
Coordination
Concept Design
Adobe Creative Suit
InDesign

Centres d'intérêt

  • Music
  • Art
  • Cinema
  • Luxury
  • Fashion
  • Visual Identity
  • Communication
  • Digital Medias
  • Fitness