photo de profil d'un membre


Sarah Floriani Sales Director


I am resourcefull, energetic and positive.

Expériences professionnelles

Business development manager - south asia - ravifruit & dairy master

KERRY , Kuala lumpur - CDI

De Août 2020 à Aujourd'hui

Same mission as before but with one additional brand.

South asia business manager - ravifruit

KERRY , Jakarta - CDI

De Avril 2018 à Août 2020

Support internal country brand managers in their local key account prospection/management
Central support & point of contact for all sales, supply chain & brand related questions for this brand
Monitor, develop and support the distribution network
Drive with the marketing team the direction of the brand for South Asia Markets
Prospection & management of Regional Key Accounts
Accountable for profit margin on the brand within region of scope

Key accounts, sales & marketing manager for illy coffee in bangkok/hua hin/pattaya


De Juin 2014 à Mars 2018

Sales Management:
• Management and prospection of Key accounts within area of coverage - Mainly 4
& 5 stars hotels & large franchises
• Set up prices, price guidelines and sales strategy nationwide in collaboration with
coffee department country manager
• Management of all retail and modern trade activities nationwide for illy coffee
• Harmonization of prices and promotion between retailers
• Finding new partners to create illy corner shops (from 6 to 9 illy points)
• Training and support of sales team and branches on all coffee department related

Operations control & Management:
• Managing Bangkok’s coffee department
• Recruitment & training of team members
• Management of local purchase and local suppliers
• Supervising stock allocation between branches
• Sourcing international coffee equipment supplier
• Handling most market visits of existing suppliers
• Internal supervision of shipment status & procurement related problems
• Management of the Universita Del Caffe della Thailandia and quality control team
• Data input and support in the implementation of the company new ERP

Marketing duties:
• Creation & management of illy Thailand online website (
• Creation of process to update and create databases of contact for emailing
campains & illy locator application updates
• Creation of sales promotion, catalogs and other sales support documents
• Organization of our presence at trade shows in Thailand

Vie digital marketing

CLASSIC FINE FOODS , 47100 puchong - Autre

De Mai 2012 à Mai 2014

Digital marketing:
- Update of all online platform ( corporate websites for both companies )
- Community building via Facebook and management of 2 facebook pages
- Online intelligence to insure proper page ranking
- Group level: collaboration in setting up and testing the new unified group wide website

Printed Marketing and Marketing activities:
- Support of sales activities with design of menus, catalog, table stands and other customer's generated requests
- Bazaar and B to C / Retail promotional animations
- Support in organizing product demonstrations for B to C and B to B market

Organization from A to Z of presence in Major tradeshow:
- Finding sponsorship
- Creation of the booth
- Animation of the booth
- Follow up on leads and analysis of the tradeshow results

Set up of a maintenance program for home-use coffee machine:
- Set up of processes
- Creation of a website
- Creation of content such as video and tutorials for self maintenance of machines
- Follow up of the activity

Responsable webshop / import-export / marketing


De Janvier 2011 à Juillet 2011

Webshop management :

- Looking for new suppliers, mainly Chinese, during the international fair in Milan.

- Dealing with procedures of import / export to send the orders worldwide, including asking for ISBN numbering and going through the processes of CE certifications for medical products.

- Issuing the invoices and controlling expenses and revenue generated to assess the margin and react to propose new strategies

- Managing customers and orders

Marketing & communication :

- Webmastering the website and the webshop made using sharepoint technology. Mainly adding content and new products online.

- Managing online presence of Varilux University. Increasing the information about Varilux University online, doing online intelligence on direct competitors and insuring the presence of Varilux University in all the internal websites of the Essilor group.

- Creating newsletters and online mailing campaigns with communication agencies

- Monitoring website metrics to understand the major entry and exit points of customers.

Key account manager

MIHU SOLUTIONS , Ho chi minh city - CDD

De Décembre 2009 à Août 2010

Follow up of all projects
- Direct relationship with the customers and the team
- Looking for new customers
- Creation of marketing tools
- Creation of report and instructions manuals
- Diagnostic for e-marketing

Assistant marketing

ROSTAING VIETNAM , Bien hoa - Autre

De Août 2009 à Novembre 2009

Creation of 3 websites of the company
- Organization of Fair abroad
- Creation of marketing materials
- Administrative work
- Recrutment of interns and senior experts

Formation complémentaire

Expert Coffee

Universita Del Caffe Trieste

2014 à 2014

Expert coffee training certified by the Universita Del Caffe
- barista skills
- basic botanical knowledge about coffee plants and varietal
- Coffee processing ( harvest to cup )
- Learning successful tips & tricks in the creation of well operated cafe / outlet
- Equipment set up / grind size adjustments on grinder
- Tasting & cupping


Globe and Co


Parcours officiels

ICN BS – Master – 2010 – PGE


Français - Langue maternelle

Anglais - Courant


International Sales Management
Marketing B to B
compétences interculturelles
Animation réseaux de distribution pro.
strategie commerciale
Négociation retail
Stratégie de distribution
stratégie marketing
Asia Pacific Supply Chain

Centres d'intérêt

  • plongees
  • Hifi
  • patisserie
  • coffeegeek
  • voyages